Get challenged by your potential customer

Continuous improvement, improving your offer and focussing on what your customers really need ... seems like the logical thing to do, right?

Nevertheless most companies create an offer based on what they think they should offer, assuming this is what the customer needs. Communication with prospective customers to check how they perceive the solution you (want to) offer, a must when starting up a company or a new product.

The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster. The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development.